Writing Portfolio

 


For almost a decade, Lauren Dow has worked with several businesses as a freelance copywriter, social media marketer, and content creator. She’s worked with agencies and individual business owners in various markets to help tell their story and send out their message through their own unique voice.

In 2020 after losing her job to the COVID-19 global pandemic, Lauren spent the next year focusing her writing career through the publication of her two most recent books and sharing her own story on various digital publications. Below is a small sample of her recent works within the last year.


Long-form

Over the last year, Lauren Dow has dedicated her time to writing and self-publishing two books in the fiction and non-fiction genres, both which focus primarily on mental health and personal development.

Books by Lauren Dow

Downloadable Guides

For her current email campaigns, Lauren has created two free downloadable long-form guides for new subscribers.


Web & Blogs

Up with People

Lauren Dow has created web content for the redesign of Up with People’s website in 2019. She also wrote regular weekly blogs for the Up with People website to disperse to their subscriber base of over 22k. Below are a few examples from their blog.

Thought Catalog

Lauren Dow has been featured on Thought Catalog, a well established and popular website that has been around since 2010 discussing the difficult topics of life.


Email

Lauren has run email campaigns specifically during her time working for Up with People for various segments including potential students, parents, current students, sponsors, donors, and more. Now she is managing her own email campaigns through weekly newsletters to promote her books and generate sales.

Weekly Newsletter Samples:


Social Media

Through photography, videography, graphic design, and copywriting, Lauren has created content for over 200+ businesses and individuals in various markets around the world.

Up with People:

  • Lauren initiated an Instagram lead generation campaign, bringing in over 600 leads and $18,000 within a month.

  • She created, managed, and executed a social media campaign on Up with People’s Facebook page during the COVID-19 pandemic raising over $90k in donations within 24 hours for Giving Tuesday.


Other Agencies & Brands

Agencies:

  • Gravitr

  • TAG Digital Marketing

  • SearchPro Systems

Corporate:

  • Gold’s Gym

  • Brightstar Care

  • Women’s Fitness Clubs of Canada

Small Business:

  • PCOS Diva

  • The Comfort Cub

  • Cosmos Bar & Grill

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